Sirius XM App Is An iPhone Hit

Sirius XM declared its new iPhone application a hit, announcing the app has been downloaded more than one million times from the iTunes App Store within its first two weeks on the market. The Sirius XM app is currently ranked the seventh most popular free entry on the App Store. The leading free app is iHandgun which essentially turns the iPhone into a toy gun. Other leading free apps are mainly game titles.
The Sirius XM app streams up to 120 satellite radio channels in a free trial for seven days, after which users must pay for service including a $3 monthly Internet fee on some plans.
"Reaching more than 1 million downloads so quickly is a strong testament to our world-class programming and Sirius XM's instant brand recognition," said Scott Greenstein, president and chief content officer.
The Sirius XM app does not include access to Howard Stern's programming, although most other Sirius XM stars are offered including Oprah Winfrey, Martha Stewart and Eminem. MLB Play-by Play, NFL and NASCAR programming is also excluded from the iPhone/iPod touch app.
The app allows users to purchase a Sirius XM song while it is playing or tag favorite songs for purchase at a later time on iTunes.

article source: http://www.twice.com/article/307465-Sirius_iPhone_App_Hits_1M_Downloads.php

Sirius XM Rolls Out iPhone App, But No Stern or NFL on the Go

Oprah Winfrey and Martha Stewart fans got a tiny bit of good news yesterday. Sports followers and Howard Stern listeners, not so much.
Sirius XM Radio rolled out a new software application, giving subscribers the ability to tune in to 120 of the satellite radio service's stations via an iPhone or iPod Touch.
However, some early takers were annoyed to find that several of Sirius XM's biggest draws -- channels devoted to baseball, football and Stern -- are not available.
"Laughable and pathetic," grumbled one Stern fan, in a typical complaint, posting on the iPod discussion site iLounge.com. "It's almost like Sirius is trying to fail."
A spokesman for Sirius XM declined to elaborate on the omissions, but this is not the first time stations have not been available on the company's Internet streams. In some cases, Sirius XM doesn't own the rights to stream its standard content on the Web. And when the New York-based Sirius merged with XM Satellite Radio of the District last July, some programming unique to each provider was not readily accessible.
Satellite radio has faced a slowdown in sales in the past year as consumers hold off on buying new cars and after major electronics retailer Circuit City went out of business. Analysts who follow Sirius XM rated the new iPhone software, which requires a paid subscription, as mildly positive for the company.
"I don't think it's a game-changer in the sense that it will drive mass subscriptions, but it's good for them to be there," said James Goss, a media and entertainment analyst with Barrington Research Associates. "They might generate extra subscriptions."
The company's stock, which had been trading around 35 cents, opened at 42 cents yesterday but ended the day at 34 cents.
With its entry into the iPhone "App" space, the company will be competing for attention against popular free services such as Pandora and Slacker.
Although the download is free, only Sirius XM subscribers are able to use the application. Owners of Sirius XM radio devices typically pay about $13 per month; to listen via the Internet, or through the new iPhone software, listeners pay an additional $3 a month.
Sirius XM, which has about 20 million subscribers, recently announced that it will raise its subscription rates, since its royalty dues have increased. Beginning in August, users will have to pay an additional $1.98 a month.

By Mike Musgrove Washington Post Staff Writer

http://www.washingtonpost.com/wp-dyn/content/article/2009/06/18/AR2009061804004.html