Apple and AT&T's exclusive agreement is probably not the best way to sell the maximum amount of iPhones.
Apple made a deal with AT&T to lock down the iPhones so that they would solely run on the company's network. The agreement has opened the door for 'hacks' to create software so the phone can be unlocked from the network.
The result of numerous consumer questionnaires suggest that more folks would purchase the iPhone if it were made available through a different wireless company.
More specifically the results of those mentioned polls showed that over 10% of the participating cell phone consumers would purchase an iPhone if was made available with another network. Dropped calls and limited coverage may be the number one and two reasons for such discontent.
Chief Operating Officer of Apple Tim Cook has stated:
"the relationship with AT&T is strong and he is happy."
So while not every customer is thrilled with this agreement, Apple does not seem to be hurting, they are still scoring record profits.
